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Marketing Strategy for Consumer Product Brand
The Situation The manufacturer of EZMELTS – a dietary supplements brand – reached out to 4p Strategy in an effort to recraft their marketing strategy and relaunch their brand. There were a number of...
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Branding for Dietary Supplements Product Line
Click to Zooom The Background When EZMELTS approached us back in 2009, they had a great and distinctive product line – a line of dietary supplements that melt in your mouth with a great flavor, a...
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Branding for Higher Education Trade Show
Click to Zoom The Situation: Higher Ed EXPO – a new type of college and graduate fair – launched a national circuit of events in South Florida, holding its first event at the Miami Beach Convention...
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